I think it depends on what sort of music your into?
With a logo "We only play the music "WE" want" doesnt say alot about the listeners does it?
I went up to the studios to ask for some stuff such as Pen's, KeyRings
stickers ect they opened the door on the 3rd knock after what seemed along time waiting in the cold. I then was asked my address & they would post some
carstickers off to me now that was over about 12 month ago now & I am still lol waiting for them.
They seem to change presenters & shows quite alot, the website has just been
done but it's the smallest font's I have ever seen.
I just think they could present them selfs better than they are doing.
As for XFM we will have to see won't we?